I started with a degree in industrial design. From there I couldn't stop exploring: 3D modeling with architects, interior design for hotels, car design, marketing, graphic design. Each field pulled at a different thread, and I followed all of them. What I kept coming back to was behavior. How people actually use something. What makes life easier. What gets out of their way. When that thinking met digital products, it felt like every world I'd worked in folded into one practice at last.

Since then I've worked in almost every team shape there is: sole designer taking a product from zero to one, inside teams inheriting systems that hadn't kept pace, and leading designers of my own. In the harder cases the product wasn't the only thing that needed fixing. The way the team worked did too. I ended up redesigning process as much as screens: how to ship faster, cheaper, and with less waste.

That instinct for process is exactly what's pulling me into AI now. I design AI products and I run my own workflow through AI tools. I try to stay current with all of it. I designed Ask Maxi, a live voice agent handling real customer calls in 30+ languages. Currently my clearest proof of both sides of that. Something else is cooking.

And when I'm not at a screen, I travel. I'm a foodie at heart, I cook constantly, and every trip adds something new to the palette, literally. My last trip was Cambodia, where I learned to tell good black pepper from great black pepper. Every spice and dish I bring home teaches me something no office ever could.